Director of Marketing/Admissions in East Longmeadow, MA at East Longmeadow Skilled Nursing Center

Date Posted: 5/2/2021

Job Snapshot

Job Description

The Director of Marketing & Admissions has the primary responsibility of receiving, processing, and admitting eligible residents. This positon must facilitate clear communication between the agency, physicians, referrals sources and the patient/family to ensure successful admission to facility.

The Admissions Coordinator is responsible for coordinating and implementing the resident/patient admission process, including pre-admission clinical assessment screening and coordination, insurance/financial verifications and overall coordination of the admission process.  Acts as a champion for customer service and supports the marketing efforts of the facility.

Responsibilities:

  • Schedule and conduct tours for prospective families and applicants. Share pertinent information regarding the facility, as well as, any other Berkshire Healthcare facilities or services that are appropriate.  Obtain any additional information needed from the family to complete an application.
  • Acts as the intermediary between the liaisons and collects referral (clinical and financial) information. Obtains clinical and financial approval through appropriate channels with facility leadership within 15-30 minutes and lets the liaison know the status.
  • Assures the appropriate facility managers have the appropriate information to coordinate resident care for new admissions. Coordinate with rehab, social work, nursing, dietary and other departments as needed.
  • Obtains clinical approval from nursing management prior to admission of the resident.
  • Assures payor source is clear prior to admission. Coordinates with the Business Office to assure follow through.
  • Completes admission paperwork with the resident and/or appropriate family member.
  • Assure OBRA and PASAAR regulations are met prior to admission.
  • Notifies all managers of new resident admission via placing completed face sheet in staff mailboxes to assure all disciplines greet and evaluate the new resident timely.
  • Coordinates customer satisfaction survey efforts with facility leadership and home office staff.
  • Acts as a champion for customer service in the facility.
  • Helps to develop and maintain a yearly marketing plan based on facility needs.
  • Supports the maximization of census through effective internal marketing efforts.
  • Engages in the rounding for outcomes strategy with residents and families in an effort to assess whether there are unmet needs/desires and to recognize staff for a job well done.
  • Assumes any duties that are assigned by the administrator in order to provide optimal, achievable quality resident care and in meeting regulatory compliance.
  • Understands and upholds the Residents' Bill of Rights and holds all resident information confidential.
  • Displays a polite and courteous manner to all fellow employees, residents, and visitors.

 

Job Requirements

  • A minimum of 3 years' experience in long term care.
  • Knowledge of Medicare, Medicaid and OBRA regulations.
  • Ability to work with people in a discretionary manner and with minimal supervision.
  • Must have good problem solving skills and good communication skills.
  • Must be empathetic and informative with residents and family members.
  • Must have the ability to successfully relate and respond to the needs of management, employees and residents.
  • Must be able to read, write, speak and understand the English language.
  • Must possess the ability to make independent decisions when circumstances warrant such action.
  • Must possess the ability to deal tactfully with personnel, patients/residents, family members, visitors, government agencies/personnel and the general public.
  • Must be knowledgeable of nursing and medical practices and procedures, as well as laws, regulations and guidelines that pertain to long-term care.